With the accelerated change of the market, the advantages that belong to the radio industry before are gradually weakening and even disappearing. At first, radio used to be thought as the up-to-the-minute media. However, due to the timely advantage taken on in today’s Internet media itself, television media continuously improve their speed of reporting. Secondly, in the past, radio was the only media to interact. At the present, the media led by the Internet are all digging the interaction resources.
In spite of the great challenge and strike, the broadcast media still has its own irreplaceability. As it concludes, there are 7 irreplaceable characteristics.
- Real-time model of transmission
It means that the speed of spreading the advertisements on air is the fastest. The radio can transmit the ads to target consumers within the range information can reach. As long as you turn on the radio, the target can receive immediately.
- Universality of transmission range
Because the radio uses the wave to transmit information, the wave is not limited by space and the launch of broadcast technology is relatively easier than TV, the coverage area of the radio is particularly wide and it can reach every corner around the world.
- Randomness of the listening way
Listening to the radio is convenient and free because it’s not affected by time and place. No matter it’s daytime or night and where you are and what you are doing, open the radio and you can enjoy.
- Diversity of the audience level
Print media requires a higher level in the audience’s culture and education. But the radio can make people with little education understand the content. The target audience of the broadcast media is more diversified.
- Low cost of production and broadcasting
Radio’s information capacity is large and charge standard is low in unit time. It’s one of today’s most economical and practical media. The production process is simple and the production cost is low.
- The flexibility of the broadcast
Because the radio advertising is one of the shortest production periods in the media, advertising is mainly based on the competitor’s move to adjust their tactical operation and react quickly.
- Instigate the audience’s emotion
Radio is transmitted by sound and depends on people’s hearing. It can give the audience infinite space for imaginary and this is what the magic of broadcasting.
In a word, the reason why the radio has not been knocked down is that it has these irreplaceable characteristics.