The utilization and marketing of electronic cigarettes or e-cigarettes and other electronic nicotine conveyance gadgets have expanded as of late energized, to some degree, by advertising and informal interchanges through online networking platforms, like Facebook, Twitter, and Instagram. E-cigarettes are
products, which deliver nicotine via an inhaled mist. There has been researching done confirming that there are likely health risks linked with e-cigarette use. Even with these warning e-cigarette businesses have accomplished across the board exposure and developing prominence. Social media marketing is the most successful online marketing strategy used by a lot of businesses.
E-cigarette businesses start up multiple communities on social media sites like Facebook. E-cigarette communities use forums, video campaigns, photo sharing, social networking and other tools to promote their products, engage with their target group, measure the response they receive and optimize their feedback. Why should we care? Well, there are multiple types of research recommending that e-cigarettes start as the tobacco smoking start item for teens and young adults and e-cigs are also advertised a lot on social media and many young people use online platforms to gain more knowledge on the product. There are two convincing motivations to examine e-cigarette content on Facebook.
The first one is because there are huge numbers of children on Facebook, and second, there are multiple types of research recommending that e-cigarettes start as the tobacco smoking start items, particularly among high schoolers. The first time I saw an e-cigarette was in December 2014 when I was hanging out with my brother Charles Diggle at my fraternity chapter meeting. I remember being so shocked and confused that he could easily smoke indoors and how the smoke also smelled yummy, kind of a vanilla flavor. It was such a weird feeling inhaling from a small tube, and being able to exhale so much mist out. I remember after that day I started to notice most of my friends smoking their own e-cigarettes or vapes indoors in the classroom, on the bus or just randomly in restaurants. So I decided to do a video project of my research on the content analysis of e-cigarette post on Facebook, searching for all the different types of e-cigarettes that my friends had so I could maybe buy my own. E-cigarette description on Facebook is mainly promotional content that market to consumers by enticing a new generation of nicotine addicts. The tag posts on Facebook may promote the uptake of e-cigarettes and may do so in addition to current smoking and alternate tobacco use status. It could also promote the gateway hypothesis.
A lot of teens and young adults see e-cigarette posts made by random people, celebrities and businesses amongst the e-cigarette community on Facebook asking them to join, so they could possibly win free products. So they might follow the e-cigarette business on Facebook and join the community because they see a lot of free giveaways and little to no health related content issues when they search for e-cigs. People need to start posting more on Facebook, on the health-related issues that e-cigarette could cause people so that teens and young adults can encounter actual e-cigarette health information on the site and not just free giveaways.