In front of Disney store, she was crying, and asking for a new Elsa’s dress. Even thought her room is of Elsa’s stickers, toys, and notes, she always persists to get new Elsa’s products. This is my 4 years old daughter Kenda.
I really wonder how Disney’s princess Elsa has made a lot of fans around the world? even more than Barbie’s fans!
Little girls from different ages have become obsessive of this cartoon characters!
However, I think the main reason that makes Elsa’s fans have grown is the story of the movie .It is unique and incredible. Also, the movie’s imagination and songs are beautiful, so the movie attracts not only young girls but also adults.
In contract, Barbie is not desirable as Elsa. Recently, Barbie dolls are not the most popular toys as a gifts for holidays because princesses Elsa and Anna have become number one. According to Time.com, the National Retail Federation reported a survey that said,” one in five parents say they plan to buy Elsa and Anna merchandise for their daughter, the NRF’s survey found just 16.8% plan to buy Barbie dolls”.
Finally, I think Elsa’s sales have increased not because Disney company advertised the products with effective and different way but because young fans loved it, and the idea of the ice queen who has power to control the snow, what makes all those girls love Elsa and every products is related to it.