Too many Airlines companies did not take an action to develop its services onboard after the fuel prices decline and the number of income increased. On the other hand, Delta Airlines decided to do some expansion for its services. Delta marketing SVP Tim Mapes, who said the improvement is not a result of some studies the improvement is “listening to the flyers with intent to act” he said.
Mapes and his grope start some changes in the onboard experience. Delta Airlines provides new entertainment option in their flights, for example, Hollywood movies and video games that make the passenger not bored while he is travailing. Also, it’s made a new menu for the economy class and its extended the win options, the food that is provided in Delta airlines are fresh. After, the economist noted, “ Delta is adopting a strategy that is different from the rest of the industry.”
In addition, Mapes create a new class called Innovation Class. In this class, Delta trying to make an empty seat next to a number of thought leaders, for instance, business maker, art and technology. To make the ability to contact with these people and exchange experiences during their flight. By applying through Delta LinkedIn page, Delta named it “a mentoring program at 35,000 feet.”
Delta Company made a video about six minutes that content 25 YouTube celebrities, for example, Keyboard cat, Annoying Orange and double rainbow guy. However, the video hit more than nine million views. The company said, “the best thing to happen to the internet since the cloud,”
cover pic: Boris Samoylenko