Most are familiar with Starbucks; yes the delicious, pricey coffee, handed to us by a friendly barista who has more than likely spelled our name wrong.
This week, their minimally designed red coffee cup caused a stir. As some were offended in its lack of featuring Christmas nuances as in previous years. The uproar was further fueled when Donald Trump, a Republican presidential candidate suggested for a boycott of the cups altogether, even though one of his buildings had a contract with Starbucks.
Naturally, questioning eyes turned to Starbucks for an explanation as to why Christmas had disappeared from the cups. There were some muttering responses imploring customers not to worry, that they valued diversity and inclusion, which you can read more about here.
But no clear explanation, this leaves the creative mind to wonder. Of course, as a Starbucks defender, I will offer my 3 amusing explanations for the red Starbucks cup:
- They ran out of design ideas! It happens, there are only so many snowflakes, snowmen, and Santa Clauses you can put on a cup to make it stand out during the holidays. Can you imagine the pressure to keep delivering on that? Okay, this is probably not the real reason, but I am sure it is a better explanation than having people boycott your coffee.
- Encouraging us to design our own holiday scene on the cup. As part of a statement released by Starbucks, this cup could be like a “blank canvas”. Most people seem to be heading this route already, taking to twitter and instagram to fill in the empty red space with “Merry Christmas” or unfortunately, with expletives. This could be a great opportunity for Starbucks to turn things around and engage with us and have us show them the type of holiday designs we want on our coffee cups.
- The Grinch is behind this. With the Christmas season approaching, it seems like a plausible explanation. We all know the green guy was never truly fond of the holiday, and made every effort to take away the seasonal adornments.
Factual or (mostly) fictional, whatever the reason might have been, enjoy your coffee, after all it is just a cup!