While over-the-top (OTT) services, such as Hulu and Netlix continue to climb in popularity and compete for subscribers, a new contender has been introduced, the ever unique: YouTube Red.
This newly introduced pay-per subscription service will offer viewers ad-free videos, background play, and original content, that they can even choose to save to view offline.
Although with the hefty amount of $9.99/month for such content and ability to skip ads, there is understandably much debate and some confusion, surrounding the recent launch.
Here are 3 Things Worth Knowing About YouTube Red!
- Made available only in the US, although according the YouTube indications are that an expansion to other countries may be viable. What this means for users is that, original content and videos saved offline will still be available before leaving the US.
- It is a response to adblock, which is what filters content and blocks ads on browsers. This has been a growing issue surrounding content on YouTube, as many content creators make money from the ads on the videos. YouTube Red solution to adblock, it seems will be offer avoid those pesky ads altogether, but with the up front fee, of course.
- Content creators will be getting paid for the free trial, as reported on The Verge. Despite conflicting reports on Digital Music News, of YouTube not paying the content creators during the initial trial, after some backlash, YouTube was sure to stress that content creators were a valuable part to the efforts and would be compensated.
There will be a 30-day free trial, and if you are trying it out let me know how you are liking it, or if you think it is worth it!