I’m sure you’ve heard of it. This dress went around the web in few hours only last Friday. The photo has originally been posted by a user on Tumblr, and many websites and social media platforms posted it at their turn. On this photo, the dress is just a dress; it looks like any other dress. The color of this dress agitates the web, not the dress itself. Bleu and black, or white and gold? Surprisingly, 9 out of 10 persons see bleu and black, while 9 out of 10 persons see white and gold.
Explanation? This would be the fault to our eyes and the interpretation of our brain. Too complicated to understand? Not necessarily. The human eye perceives constant light signals allowing us to see and distinguish objects, and via the optic nerve sends information to the brain in order to interpret. However, some people are more sensitive to the light intensity perceived than others. Take for example the snow. Some people will be completely blinded by the light that the snow returns, while others will have absolutely no problem to open their eyes. Well, here it is the same. Depending of the intensity of light that your eye perceive, colors of a dress may change.
The concept of color is very subjective. Of course the color red, for example, will remain the red color for everyone (except colorblind and others). But no one will see this color in the same way you do. The human body is one of the most complex thing in the world, if it is not the most. This is what makes us unique.
For those who see this dress blue and black, tutti va bene. In fact, the real dress was found and it is blue and black in reality. For others, do not worry and do not go to the ophthalmologist tomorrow
Thanks to this event, the website Buzzed recorded a record of attendance. More than 670 000 persons looked simultaneously on the article and over 16 million visits in few hours. This was also an opportunity for brands such as Durex or Pepsi to surf on the buzz and do advertising. The website is in french but the images are understandable.