What’s the Big Deal about Native Ads?

The advertising world has had some major changes through-out recent history. From switching focus of a male audience to a female one in the 80’s to digital ads in the 90’s. Now, the environment is changing again. Banner Ads are quickly becoming obsolete forms of publicity. America is pretty much blind to banners, I for one have NEVER clicked on one. Have you?

Due to the lack of enthusiasm people have for internet ads, someone began to really think about the audience. What are most people looking for when they browse the web? Well, relaxing entertainment! DUH! Americans are basically yelling at us to give them content that will make them laugh, help their lives or just simply distract them. I mean really, who hasn’t spent hours on YouTube? You start out with Taylor Swift and 3 hours later end up watching Crocodiles vs. Lions. The term coined for ads that will also entertain is Native Advertising.

I’ve heard some controversy about native ads. Some people love it and believe its the best thing since sliced bread, while others think its the re-incarnation of Judas Iscariot (pretending to be our friend and then stabbing us in the back). I’m sure it depends on the person creating the ad, whether its going to be great or just awful. Native ads look like content, because that’s what they are supposed to be. Its supposed to be enriching content that makes the consumer aware of the brand. Key words: Enriching Content! Nobody wants to click on something that doesn’t add anything to their lives, that will drain 2 minutes of their existence and even worse…that will blatantly sell you something. But what I have found from my experience, is that I really do not mind hearing about a brand or product in an article, if I got something really good out of it. I recently saw a video from Bank of America that was a guide to repaying student loans, it was quick, informative and it was in cartoon form a.k.a awesome. The fact that I know the video comes from Bank of America does not diminish my enjoyment of the video one bit.

So I think native ads are actually really great ways to have brand awareness, while the viewer is having a blast. I would just tell the companies out there to hire people who know what they are doing. But overall, I like native advertising a lot!

Advertisements

6 Comments Add yours

  1. trbills says:

    I agree with you! You always have to view an ad of some kind online, or even now at the movies, and why not make it entertaining. A couple of ads I like are the Friskies “Dear Kitten” commercials and those dog/horse commercials that Budweiser put out. I think this makes advertising people try to think a bit more about how to entertain and sell instead of just SELL.

    1. stephosma says:

      Ha ha ha I love those “Dear Kitten” commercials too. Right! if there must be ads might as well be entertaining.

  2. gab347 says:

    New York City– What a Fantastic Paradise to Photographers!
    unreasonable and unpredictable elements , not sure what this refers to, and there were some questionable uses of grammer.
    crazily adored by the “ice queen”,
    social infrastructure was terribly influenced
    I have to say that the storm problem do provide photographers
    The terrible snow storms make everyone upset, including cars parked beside streets
    New York City, which is the biggest city in America- don’t believe this is accurate
    aaronzhang_1991@126.com/(917)2161265., 350 West 88th Street, New York, NY 10024美国 Don’t know if this should be there.

  3. gab347 says:

    The advertising world has had some major changes through-out recent history. From switching focus of a male audience to a female one in the 80’s to digital ads in the 90’s. Now This opening statement has me a bit confused, only because it immediately made referrence to something in the 80’s and 90’s which really has not changed significantly.

    Banner ads without a reference to what that is left me to ask what is that.
    The term coined for ads that will also entertain is Native Advertising. Not exactly sure as to what is being referred to here. Native advertising?

    So I think native ads are actually really great ways to have brand awareness, while the viewer is having a blast. I would just tell the companies out there to hire people who know what they are doing. But overall, I like native advertising a lot!

    Overall I do believe that there should be a bit more information here to keep me interesed in the topic and a bit of reference to these specific items. Brand awarness has been around for many decades and that is what really drives the purchasers maket.

    1. stephosma says:

      Hi Gab347, lets see if I understand your concerns correctly. The opening paragraph states that in the 80s advertisers began to switch their focus from a male dominated focus to a female perspective. Most ads seemed to come from a male mind, even the ads made for women products were mostly chauvinistic with a male perspective in mind. Then advertisers began to realize that women were the biggest shoppers (duh) and they changed the focus. Now, most of the ads we see are somehow geared towards women. That was a big change in the ad world. There are obviously still ads made for men but there are way more for women.
      Then digital ads were also a huge change in the 90s. When the internet started getting popular people began investing on digital ads and even to this day they continue to do so. Maybe I should have wrote big milestones instead of changes.

      Sorry I assumed people knew what a banner ad is. Basically when you go to a website you will see advertisements on the sides or top of the webpage. The problem with that is that nobody pays attention to banner ads anymore. So there is little brand awareness (there’s a lot of research on this). You’re right there should have been more information for the sake of complete understanding, but I decided to keep it on the shorter side because it was just a blog and not a research paper. I’ll explain what native advertisement is on my next post, look out for it.

      Also, check out this link to explain the 1st paragraph a little more (its a fun link)
      http://www.businessinsider.com/26-sexist-ads-of-the-mad-men-era-2014-5

      1. gab347 says:

        thanks for the insight

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s