If you want to reach a certain goal in life, you have to get rid of bad habits that hinder you from reaching that goal. We all know this already; we know that if we want to lose weight, we have to eat right and exercise. We know that if we want to live longer, we have to quit smoking. This is not something that most people have not heard before, but just because you know something doesn’t mean that you follow through with the practices and discipline it takes to accomplish these goals. This also holds true with the discipline that it takes to move a business from a concept to a living, breathing business that makes money. For the most part, it is the little things that will make your business successful. Once you have created your marketing plan (which should include your brand ID, advertising weapons—e-mail, website, social media—as well as a PR campaign, if necessary), make sure that you have taken care of the everyday things. These include things like when a customer goes to your website to order one of your products, making sure that you use a great-quality supplier that will deliver the product to your client, or when a client calls your office to enquire about something they saw about your business, they get great customer service. I can’t tell you how many times I have seen a great marketing campaign about a restaurant or food truck, but I was disappointed because they did not deliver on their promise of good food or great customer service. Worse still, some restaurants did not even have the food that they were promoting.
Make sure that before you create a marketing plan, you have a business plan. This is a checklist of what you should have in your business.
1. Did you include the goals and objectives for your business?
2. What do you supply?
3. How will you supply it (storefront, website)?