Bad Habits.

If you want to reach a certain goal in life, you have to get rid of bad habits that hinder you from reaching that goal. We all bad habits picknow this already; we know that if we want to lose weight, we have to eat right and exercise. We know that if we want to live longer, we have to quit smoking. This is not something that most people have not heard before, but just because you know something doesn’t mean that you follow through with the practices and discipline it takes to accomplish these goals. This also holds true with the discipline that it takes to move a business from a concept to a living, breathing business that makes money. For the most part, it is the little things that will make your business successful. Once you have created your marketing plan (which should include your brand ID, advertising weapons—e-mail, website, social media—as well as a PR campaign, if necessary), make sure that you have taken care of the everyday things. These include things like when a customer goes to your website to order one of your products, making sure that you use a great-quality supplier that will deliver the product to your client, or when a client calls your office to enquire  about something they saw about your business, they get great customer service. I can’t tell you how many times I have seen a great marketing campaign about a restaurant or food truck, but I was disappointed because they did not deliver on their promise of good food or great customer service. Worse still, some restaurants did not even have the food that they were promoting.

Make sure that before you create a marketing plan, you have a business plan. This is a checklist of what you should have in your business.
1. Did you include the goals and objectives for your business?
2. What do you supply?
3. How will you supply it (storefront, website)?


4 Comments Add yours

  1. koowathanat says:

    Hi dguest, I totally agree with you changing a little thing can make a huge difference. For business, it is important to have a business plan first and then having a marketing plan in order to reach customers to buy the product. Without a business planning can ruin your business and might lose a lot of money.

    1. dguest01 says:

      @koowathanat thanks for your comment yeah your right it’s the little things that make a big difference there’s a saying that goes that the first mile starts with one step thanks again for your comment.

  2. mganou says:

    Hi Derrick, thanks for sharing this! I agree with you it is regretful when companies have great marketing or PR, but then don’t deliver afterwards on their product or execution of their services. Also, I read something online the other day that said that no amount of good PR or social media will make up for low quality product/service/content.

    1. dguest01 says:

      Hey @mganou thanks for your comment. Yeah it seems some time people spend so much time trying to make their business seem like it’s good that they forget what really makes it good, which should be what their selling thanks for all your great comments.

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