Football Season is on, and the level of testosterone is high in the air. Last night my co-workers and I all gathered to a sports bar for a night out, it was the first time for me in a sports bar, and the first time hanging out with them outside of work. Why a sports bar? It is one of their local hang out place, and drinks are cheap but mainly because a game was on—the New York Jets were playing against Miami Dolphins.
By the way, if you haven’t paid attention to today’s date, yesterday was a Sunday night, and the bar was packed. Every move made by the players, good or bad, cheers, screams, boo’s, sobs, laughs, curses, anything you could think of was loudly expressed in the bar by mostly Jets Fans. But my point is, when commercials were on, people were drinking, and drinking, or laughing, and drinking and sometimes eating. No one paid attention to the advertisings—except me perhaps, who only pays attention to the ads and not the game. A couple heads would turn back to the big giant screens hung on the walls to check whether the game was back on or not.
So some of my questions are:
1) What are the percentage of people watching the football games in a) bar b) friend’s or relatives’ residence c) their own residence?
2) Is the statistic the same for/during the Superbowl? Are people more likely to watch the Superbowl at home or out-of-home?
With advertisers and marketers spending millions to speak and attract their target audience, especially during the Superbowl, it shows how important this market is. And clearly, the college football audience is large, but how much does this media buy affects the market share increase?
On a interesting note, one gender stereotype that was debunked during this football season is that women are not football fans. Totally untrue from personal experience; my coworker N. is from the South (Florida) and a hardcore Football Fans. And while working, she keeps checking the games and scores on her phone, not to forget, expresses “her opinions” out loudly. And I guess that is the market segmentation Febreze is going after as the Official Sponsor of the NFL. Turns out that, according to the Nielsen, one third of the viewing audience for the 2009 season for a typical NFL game were women. And the ratio of women in that bar last night was almost equal to men.
Oh yeah, and the Jets had a 31-23 win over Miami Dolphins. =)