BARBIES 30TH Birthday Party
The Barbie Company celebrated it’s 30th Birthday in New York, Lincoln Center, at 1989. A party was thrown and 700 Barbie buyers and celebrities joined this wonderful event. The party was entirely in pink. Everything was colored in pink ! Cakes, decoration stuff and items were entirely pink and even participants were obliged to wear only pink colored dresses and outfits. The Barbie Company followed a very cleverly planned media strategy during the term the sales of Barbie products were down. Everything was in pink and famous quests amused and distracted attention for months and months and their outfits or what were they doing or other details related with celebrities were talked and discussed thoroughly. Newspapers wrote about the event and attendant and this went on and on for several months. Media once again created a psychological stress to make consumers remember to secretly purchase Barbie products. Merely, science men has not yet resolved the mystery of human-beings whom have a defect-free perception, but who can easily become effected by others.
The reason of this attitude I yet controversial. When a product is frequently seen more than once in hands of other individuals, in advertorials , news and any other type of media tools, then we may become alerted and necessarily, interested to purchase the product. Therefore, we can commit that media plays an important role in the celebration of certain events and in the increase of company awareness.